The Influence of Storytelling on Consumer Brand Engagement: a case of krah co…

A storytelling strategy has been one of the most common marketing strategies for SMEs to deliver and approach their target market. Coffee industry is one of the businesses that believe in storytelling strategy. There is a variable which make a good brand storytelling called narrative engagement which consist of authenticity, conciseness, reversal, and humor. When the brand successfully make a g…

Analysis of Internal Stakeholder Perception Towards Social Responsinility Act…

Social responsibility is constantly evolving through the realms of many organizational constructs, and not merely just corporate (CSR). With new scopes and developments of social responsibility; firms, institutions, non-government organizations, and many more entities are changing in terms of perception of social responsibility concepts. At present, very few studies are dissecting means of soci…

Shopping Motivations and Their Influence on Shopping Experience in Australia …

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658.8 Tjo s