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Found 2 from your keywords: author="Hapsari, Nindra Ardhya...
The Influence of Storytelling on Consumer Brand Engagement: a case of krah co…
A storytelling strategy has been one of the most common marketing strategies for SMEs to deliver and approach their target market. Coffee industry is one of the businesses that believe in storytelling strategy. There is a variable which make a good brand storytelling called narrative engagement which consist of authenticity, conciseness, reversal, and humor. When the brand successfully make a g…
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- BE 19-005
The role of partnership to support marketing division at Conclave
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- vii, 23 p. : ill. ; 28 cm.
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- 658.8 Hap r
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- vii, 23 p. : ill. ; 28 cm.
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- 658.8 Hap r
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