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Found 2 from your keywords: author="Jason Samudra Theng"
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The Effect of Digital Marketing and Brand Equity on Purchase Intention of the…
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Jason Samudra Theng

This study explored the relationship between digital marketing (social media marketing and electronic word-of-mouth) and brand equity on purchase intention. Social media is used by the clothing brand Uniqlo as a method of digital marketing due to its large reach to consumers and large user base in Indonesia, specifically the Greater Jakarta area. A survey was conducted through a questionnai…

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BE 24-005
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Digital and Marketing Communication Influence in E-Commerce
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Jason Samudra Theng

This report looks at how graphic design is a big help in a company's marketing, especially when it comes to making effective fliers. Graphic design is not only about making things look appealing, but it is also about fostering brand awareness and consumer interaction. For example, the author contributed to their company’s online store promotional campaign Furthermore, this report highlights t…

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EP BE-002