Currently, snacking has become a daily staple food as Indonesians consume more snacks compared to proper meals. Cereal bars have been well-known as a convenient snack that is easy to prepare and can be consumed anywhere. Given the current trend for cereal bars, ingredients that could produce a palatable cereal bar with sufficient nutritional content must be taken into account so the needs of…
Digital marketing has been one of the most trending marketing strategies as marketing are shifting towards marketing 4.0. PT Kalbe Farma Tbk is a pharmaceutical company which is commonly known as Kalbe Farma. One of the products sold is an energy drink called Extra Joss. Extra Joss has been sold since 1994 in Indonesia. Nevertheless, Extra Joss is a new product in the Myanmar market, which beca…