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Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new venture…
- Edition
- -
- ISBN/ISSN
- 9780471382447
- Collation
- xvi, 272 p. : ill. : ind. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 Lod e
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