Indonesia is a major coffee producer with government initiatives targeting the increased demand for Arabica coffee (Coffea arabica). However, Indonesia is a tropical country, which is ideal for the growth of Ochratoxin A (OTA) producers like Aspergillus and Penicillium. OTA is a food safety risk due to its potential for nephrotoxicity and carcinogenicity at high exposure levels. There is sti…
Moving away from the period of traditional or mass media, Instagram is increasingly being used as a strategic tool for increasing brand awareness and operating marketing campaigns. The popularity of pre-workout nutrition has affected EJ Sport to produce energy gel, which helps fast energy intake during sports. In order to increase brand and product awareness, EJ Sport conducted a digital campai…