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Found 2 from your keywords: author="Solomon, Michael R."
cover
Marketing : real people, real choices
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et.al.Solomon, Michael R.

Edition
7th
ISBN/ISSN
9781292023168
Collation
613 p. : ill. : ind. ; 28 cm.
Series Title
-
Call Number
658.8 Sol m

Edition
7th
ISBN/ISSN
9781292023168
Collation
613 p. : ill. : ind. ; 28 cm.
Series Title
-
Call Number
658.8 Sol m
cover
Consumer behaviour : a european perspective
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et.al.Solomon, Michael R.

Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ide…

Edition
5th
ISBN/ISSN
9780273772729
Collation
xxviii, 672 p. : ill. : ind. ; 27 cm.
Series Title
-
Call Number
658.8342094 Sol c