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Found 1 from your keywords: author="Trott, Paul"
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Innovation management and new product development
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Trott, Paul

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed c…

Edition
Sixth
ISBN/ISSN
9781292133423
Collation
xxix, 635 p. : ill. : ind. ; 25 cm.
Series Title
-
Call Number
658.575 Tro i