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The Analysis of Social Media Presence of Antacid, Respiratory and Multivitami…
In today’s digital era, digital marketing is the phenomenon that plays an effective role in achieving marketing goals. The spread of digital marketing includes several advantages for marketers, such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis & Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital …
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- EP BE-005
The Role of Environmental Awareness Towards Generation Z’s Green Purchase I…
In recent years, the cosmetic industry in Indonesia has experienced a sustainable growth due to the emergence of both new local and established brands with strong reputations. Among all, Generation Z represents the predominant demographic shaping the trajectory of the beauty industry in Indonesia. However, the majority of conventional cosmetics have limited regard towards the environmental …
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- BE 24-007
The Analysis of Social Media Presence of Antacid, Respiratory, and Multivitam…
In today’s digital era, digital marketing is the phenomenon that plays an effective role in achieving marketing goals. The spread of digital marketing includes several advantages for marketers, such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis & Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital Mar…
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- ISBN/ISSN
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- Collation
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- Series Title
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- Call Number
- EP BE-001
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