Breakthrough thinking : a guide to creative thinking and idea generation
Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:
Develop critical understanding of concepts, theories and trends in creativity
Learn how to develop and apply creative concepts and strategies within today's competitive business environment
Brainstorm, analyze and evaluate innovative ideas and solutions
Empower your team's creative process
And much more
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