APA Style

Ostenwalder, A., Pigneur, Y. (2010). Business model generation : a handbook for visionaries, game changers, and challengers . Hoboken, NJ: John Wiley & Sons, Inc..

MLA Style

Ostenwalder, Alexander., Pigneur, Yves. "Business model generation : a handbook for visionaries, game changers, and challengers". Hoboken, NJ: John Wiley & Sons, Inc., 2010. .