The Delta project : discovering new sources of profitability in a networked economy

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Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.

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Detail Information

Series Title

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Call Number

658.4 Hax d

Publisher

New York : Palgrave Macmillan., 2001

Collation

xxi, 278 p. : ill. : ind. ; 22 cm.

Language

English

ISBN/ISSN

9780312240462

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business planning
Strategic planning.
Management

Specific Detail Info

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Statement of Responsibility

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