Strategic management

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Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

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Availability

Detail Information

Series Title

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Call Number

658.4012 Rot s

Publisher

New York : McGraw Hill Education., 2017

Collation

xxv, 526 p. : ill. : ind. ; 26 cm

Language

English

ISBN/ISSN

9781259255496

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

Strategic planning.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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