Principles of marketing 17th edition

---

Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Also available with MyLab Marketing
MyLabâ„¢ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

---

Availability

Detail Information

Series Title

-

Call Number

658.8 Kot p

Publisher

Harlow, UK : Pearson., 2018

Collation

734 p. : ill. : ind. ; 28 cm.

Language

English

ISBN/ISSN

9781292220178

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

17th Edition

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment