APA Style
Kim, W, C., Mauborgne, R. (2015).
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (Expanded edition).
Boston, MA:
Harvard Business Review Press.
MLA Style
Kim, W., Chan., Mauborgne, ReneĢe.
"Blue ocean strategy : how to create uncontested market space and make the competition irrelevant".
Expanded edition
Boston, MA:
Harvard Business Review Press,
2015.
.