Blue ocean strategy : how to create uncontested market space and make the competition irrelevant | Indonesia International Institute for Life Sciences

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan - Personal Name; Renée Mauborgne - Personal Name;

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4th Floor-i3L Library 658.8 02 Kim b

20180300005

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Series Title: -
Call Number: 658.8 02 Kim b
Publisher: Boston, MA : Harvard Business Review Press., 2015
Collation: xxviii, 283 p. : ill. : ind. ; 24 cm.
Language: English
ISBN/ISSN: 9781625274496
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: Expanded edition
Subject(s): New products.
Specific Detail Info: -
Statement of Responsibility: -

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