Launching new ventures : an entrepreneurial approach

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This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.

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Availability

Detail Information

Series Title

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Call Number

658.1141 All l

Publisher

Boston, MA : Cengage Learning., 2016

Collation

xxiv, 579 p. : ill. : ind. ; 24 cm.

Language

English

ISBN/ISSN

9781305102507

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Seventh Edition

Subject(s)

Entrepreneurship.
New business enterprises--Management.

Specific Detail Info

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Statement of Responsibility

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