APA Style

Aaker, D, A., Moorman, C. (2018). Strategic market analysis eleventh edition (Eleventh Edition). Hoboken, NJ: John Wiley & Sons, Inc..

MLA Style

Aaker, David, A.., Moorman, Christine. "Strategic market analysis eleventh edition". Eleventh Edition Hoboken, NJ: John Wiley & Sons, Inc., 2018. .