Internship Report
Offline Marketing Challenges in The Online Era: a Case Study of Travelsquare INC.
This Report is created for readers to know how to conduct a department analysis if the reader wishes to conduct an internship in a company. There are many methods that can be used to utilize the analysis where one of them is Qualitative Descriptive, which is used in this report. The result of the intern's findings shows that the use of online marketing is less costly and able to reach a wider target market by at the same time validating the value proposition offered by the company which should be done first before doing the offline marketing.
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