Perceptional Components of Brand Equity Andits Influence on Satisfaction Brand Loyalty And Purchase Intention: A Case of Jamu Amongst Gen-Z in Indonesia International Institute for Life Sciences | Indonesia International Institute for Life Sciences

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Perceptional Components of Brand Equity Andits Influence on Satisfaction Brand Loyalty And Purchase Intention: A Case of Jamu Amongst Gen-Z in Indonesia International Institute for Life Sciences

Shweta Rani - Personal Name;

Brand loyalty and consumer purchase intentions are crucial to company and marketing strategy as it contributes to competitive advantages for the business. Although the consumer brand relationships are complicated to conjecture, it will be insightfull on research into this phenomenon. In indonesia, Jamu industry presents a tremendous market opportunity, and intensified competition offers an opportunity for the study on brand equity. Research on measuring brand equity will contribute to marketers as they will get additional insights into developing practical relationship-building strategies intending to nurture jamu brand equity.

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4th Floor-i3L Library (Thesis) MBM 21-001

T202101007

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Detail Information

Series Title: -
Call Number: MBM 21-001
Publisher: Jakarta : i3L, Jakarta., 2019
Collation: 102p; 30cm;illus
Language: English
ISBN/ISSN: -
Classification: MBM 21-001
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Perseptional Components
Brand Equity
Satisfaction
Brand loyalty
Purchase Intention
Generation-Z
Specific Detail Info: -
Statement of Responsibility: -

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