Thesis
ASSESSMENT OF KNOWLEDGE, ATTITUDE, AND PRACTICES TOWARDS INDONESIAN TRADITIONAL FERMENTED FOODS AMONG YOUNG ADULTS IN JAKARTA
Indonesia has a rich variety of indigenous traditional fermented foods that are spread
throughout all regions of the country. However, the strikes of fast foods and the rapid flow of
globalization could potentially lead to the degradation of interest towards Indonesian traditional
fermented foods (ITFF), especially for the young adults. To develop well-tailored approaches for
the need of conserving Indonesian traditional fermented foods (ITFF), there is a need of an
assessment that evaluates the knowledge and behavior level of young adults. This study aimed to
determine level and association of knowledge, attitude, and practices (KAP) of young adults specific
to the types and benefits of ITFF. A self-administered questionnaire was used to assess knowledge,
attitude, and practices (KAP) of young adults. Chi-square test of independence and Spearman’s
rank order correlation were used as the statistical analysis. Majority of young adults in this study
had poor KAP towards ITFF, and differences in socio-demographic background did not affect KAP
levels. Attitude was found to be correlated with practices. Social media and family were the top
chosen media for young adults to learn about ITFF along with other media. These findings are
suggested to be used in building the future approaches. In conclusion, knowledge, attitude, and
practices of young adults toward ITFF should be improved, and learning materials regarding ITFF
could be emphasized through social media and family. Future studies involving ITFF with regards
to different aspects and perspective could be done to boost the conservation of ITFF as the culinary
heritage of Indonesia.
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