Case studies on food experiences in marketing, retail, and events

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Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment

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Availability

Detail Information

Series Title

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Call Number

664 Cas

Publisher

Duxford : Woodhead Publishing Limited., 2021

Collation

xviii, 218 p. : ill. : ind. ; 23 cm.

Language

English

ISBN/ISSN

9780128177921

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Food experiences--case studies

Specific Detail Info

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Statement of Responsibility

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Other version/related

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