APA Style

Michaelson, G, A., Michaelson, S, W. (2004). Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers . New York: McGraw-Hill.

MLA Style

Michaelson, Gerald, A.., Michaelson, Steven, W.. "Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers". New York: McGraw-Hill, 2004. .