Thesis

THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR IN THE ECOMMERCE INDUSTRY IN INDONESIA

---

"The purpose of this study is to identify factors that influence a change in consumer behaviour in the
e-commerce industry during the pandemic caused by coronavirus disease (COVID-19). This study will
provide a better understanding of the significance of these factors to be identified. The factors
mentioned are based on literature review are; personal, psychological and social factors. The
pandemic has caused a major outbreak and has changed the consumer behaviour in e-commerce
industry. There is minimal research done to solve problems relating to this and there is a lack of
understanding of the consumer behaviour pattern. This paper provides a well-structured and detailed
survey using a seven-point Likert scales which was targeted to 150 e-commerce customers in
Indonesia on July 2021 with the purpose to address the issue. The data collection was gathered within
3 full days using descriptive statistical analysis, reliability analysis and multiple correlation analysis for
data processing method. The result shows that each factor showed significant correlation among each
other and the social factor has the highest significance value compared to the other variables."

---

Availability

Detail Information

Series Title

-

Call Number

BE 21-002

Publisher

Jakarta : i3L, Jakarta., 2021

Collation

-

Language

English

ISBN/ISSN

-

Classification

Bioentrepreeurship

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Personal factors
Psychological factors
Social factors
Likert Scale
Descriptive Statistical Analysis
Reliability Analysis
Multiple Correlation Analysis

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment