Thesis
Lexicon Development and Consumer Acceptance Analysis of Soy-beverage Products in Indonesian Market
The market trend towards soy-beverage is expected to increase year to year due to its simple production, rich nutritional content, and increasing demand in healthy food. However, the study of sensory profiling and consumer acceptance for ready-to-drink commercial soy-beverage products in Indonesian is limited. The objectives of this study were to develop, define the sensory profile, and acceptability of soy-beverage products in the Indonesian market, also to find the relationship between the sensory profile and acceptability. Ten samples of soy-beverages in Indonesian market were purchased from local market. The lexicons were developed using consensus method by 11 panelists and 14 hours in 14 sessions training period followed by Quantitative Descriptive Analysis (QDA). Consumer acceptance was collected by 9-point hedonic scale involving 108 soy-beverage consumers. Twenty-five terminologies were developed to represent the soy-beverage sample from Indonesian market. The QDA evaluation in this study showed that all soy-beverage samples in this study were attributes with different sensory characteristics. All of the soy-beverages have a white to light brown color, cloudy to opaque appearance, and viscous to watery texture. Each sample was dominated with different aroma and taste, which create uniqueness of flavor among them. Only sample ABC, Starway, Yeos that leave an after-taste. The result of consumer acceptance showed that ABC received the highest acceptance in appearance, texture, and after-taste, Soylicious had the highest aroma acceptance, and V-Soy gained the highest taste and overall acceptability. The relationship of sensory profile towards consumer preferences, including whiter and opaque appearance, sweeter flavor, smooth texture, and sweet after-taste attributes were preferred by the consumers.
No other version available