Thesis

Analysis of Consumers’ Knowledge, Attitude, and Behavior Towards Packaged Complementary Food Products (MP-ASI) in Jakarta

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Indonesia is considered as a promising market for packaged complementary food products
with its high birth rate of 18.1 and a population of more than 32 millions of children. However, the
prevalence of stunting and wasting in Indonesia remained high. This highlights the importance of
developing high-quality complementary food with adequate and complete nutrition. Even so, most
new products fail and new food product development has been considered a risky procedure.
Therefore, to increase the success rate for new food products, this research aimed to assess
consumers' knowledge, attitudes, and behavior towards packaged complementary food to identify
their needs and conveniences. A self-administered, cross-sectional survey of 385 respondents were
conducted to determine their knowledge, attitude, and behavior towards packaged complementary
food products. Data analysis was performed using the Chi-Square test to assess the relationship
between the socio-demographic characteristics with each latent variable and Spearman’s correlation
to evaluate the correlation between each variable. Results showed the majority of respondents
(67%) had good overall knowledge and satisfactory overall attitude (mean±SD of 3.87±0.39) and
behaviour (mean±SD of 3.55±0.53). There were significant relations between respondents’
socio-demographic characteristics with each variable. Significant correlations between each latent
variable were also found. Respondents' attitude and behavior showed nutrition, texture, preparation
time were the main factors influencing purchase decisions of packaged complementary food
products. In conclusion, it is suggested to develop a new food product that is easily carried and has
short preparation time, as well as include safe, nutritious, and organic ingredients.

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Availability

Detail Information

Series Title

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Call Number

FSN 22-008

Publisher

i3L, Jakarta : i3L, Jakarta., 2022

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

developing high-quality complementary food
complementary food
complete nutrition

Specific Detail Info

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Statement of Responsibility

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Other version/related

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