Thesis

The Impact of Brand Image on Consumer Purchase Intention towards Retail Markets of Luxury Brand in Jakarta, Indonesia

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The purpose of this this study is to investigate which factors of brand image that can affect
the consumer purchase intention towards the retail markets of Luxury Brand in Jakarta, Indonesia. A
survey method was distributed to collect 150 respondent that has interest about Luxury
Brand especially retail markets located in every city of Jakarta area, where most of the data are valid
to be process and analyzed further. Based on the literature review there are several aspects that can
be analyzed such as consumer trust, The influence of Brand Image on Purchase Intention,
Relationship between Perceived Value and purchase intentions towards the retail markets of luxury
fashion brands, Relationship between brand image and consumers trust towards the retail markets
of luxury fashion brands. Various statistical method were used to analyzed all of the aspect that might
impact the brand image on retail markets of luxury brand in Jakarta, Indonesia. This study assessed
the retail markets definitions that can be defined as one of the is used for the sales of goods or services
to the consumers rather than to the producers or intermediaries and usually the market itself consists
of small and large retail stores. Most of the consumers decided to move from small to large retail
markets, especially for a Luxury product they will select the stores that have different bases so it will
be based on the customer purchase intention from a particular retail store that depends on the factors
about the sales of that particular luxury products.

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Availability

Detail Information

Series Title

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Call Number

BE 22-002

Publisher

i3L, Jakarta : i3L, Jakarta., 2022

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Retail Markets
Luxury Brand
Consumer Trust
The Influence of of Brand Image on Purchase Intent
Relationship between brand image and consumer trus

Specific Detail Info

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Statement of Responsibility

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