Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

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Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok

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Availability

Detail Information

Series Title

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Call Number

658.8 Row d

Publisher

London : Kogan Page., 2022

Collation

216 p. : ill. : ind. ; 24 cm.

Language

English

ISBN/ISSN

9781398603189

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

3rd edition

Subject(s)

Branding (Marketing)
Internet marketing.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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