Thesis

Consumer Purchase Intention through Social (Fashion Industry in Papua,Indonesia)

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This research examines Consumer Purchase Intention through social Media, fashion industry in rural
isolated area in Papua. The model for Consumer Purchase Intention through Social Media would be
used by including models from related studies done in Indonesia. PLS-SEM, or partial least squares
structural equation modeling, was used to analyze the model (PLS-SEM). 122 respondents in Papua
provided usable data, which was then analyzed to determine its overall reliability, discriminant
validity, structure model analysis, path coefficients, t-statistics, and importance-performance matrix
analysis. The results indicate that Consumer Trust and Consumer Satisfaction are both significant in
the context of the Papuan social media fashion sector, and that both of these factors have a favorable
impact on Perceived Ease of Use and Perceived Usefulness. The outcome demonstrates that consumer
trust and happiness with online purchases are simple to use, but those areas need to be expanded in
order to keep the business in a market. Furthermore, companies need to focus on expanding their
business online due to consumers finding usefulness and helping with purchasing on social media.

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Availability

Detail Information

Series Title

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Call Number

BE 22-005

Publisher

i3L, Jakarta : i3L, Jakarta., 2022

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Purchase Intention
Social media
Instagram
Fashion Industry in Papua

Specific Detail Info

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Statement of Responsibility

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Other version/related

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