Report

Sustainability Approach for Sweetener Packaging and Its Effect on Consumer ’s Purchase Decision

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Flexible packaging is commonly used as primary packaging for consumer goods like powdered
milk and sweeteners, mainly purposed to prevent any chemical, physical, or biological interaction that
could potentially damage the product. It is constructed mainly by layers of plastic and aluminum to
prevent risk of damage to the product. However, the use of such robust material has contributed to
the majority of the plastic waste in the landfill. Therefore, companies have focused on reducing said
material usage. This study focuses on the tearability of paper based Diabetasol Sweetener 50 x 1.5 g
sachet against the existing sachet, market acceptance, and packaging optimization. The paper-based
alternative sachet showed similar result in tearability as the existing sachet, both were perceived as
easy to tear. A high acceptance rate of 96.7% was also achieved through the evaluation. Furthermore,
the carton and cardboard box used for Diabetasol Sweetener (50 x 1.5 g) were conceptually optimized
by reducing the overall packaging size. The optimized packaging had a reduction of 0.772725 kg or
40% of the original packaging measured from one cardboard box. Standardization was also done to
prove the feasibility concept to be used on a large scale. This study suggested that sustainable
packaging approaches are viable and promising for attracting consumers as well as reducing the
amount of packaging waste in the landfills.

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Availability

Detail Information

Series Title

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Call Number

EP BT025

Publisher

i3L, Jakarta : i3L, Jakarta., 2023

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sustainable packaging
PT Sanghiang Perkasa
flexible packaging
consumer acceptance rate

Specific Detail Info

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Statement of Responsibility

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