Thesis

Utilization of Social Media to Improve Consumers' Understanding of Baking Terminology and Techniques

---

This internship was conducted at PT. Sinar Meadow International Indonesia, a joint venture
company between Sinar Mas Group and Goodman Fielder, a leading food company from Australia.
There are three major brands manufactured by the company, namely Gold Bullion, Mother’s Choice,
and CITA. Each brand comprises various types of margarine, shortening, and frying fats with specific
formulations that cater to different needs.
The focus of this internship was creating educational social media content regarding baking
terminology and techniques. In the form of educational social media content shared through the
Instagram account of the company, the terminology and techniques would become more
comprehensible to audiences with little to no experience in baking. Baking problems that often arise
were discussed and the solutions were provided in the form of videos and infographics. The demand
for easily accessible information about baking terminology and its effectivity were proven by the high
audience engagement on these types of content. Additionally, the company would benefit from
implementing soft-selling strategies in social media content related to the products manufactured.
The objective of this project is to increase audience engagement on social media platform by
producing educational content related to baking terminology and techniques. It is expected that
educational content will obtain more than 100 engagements and reach 1000 or more accounts on each
post during the span of four months.

---

Availability

Detail Information

Series Title

-

Call Number

FT 22-023

Publisher

i3L, Jakarta : i3L, Jakarta., 2022

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

social media content
baking terminology
baking technique
audience engagement
audience reach

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment