Proceedings

Develop a Branding and Marketing Strategy for Slimming Tea Product in Indonesia Market

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The market of slimming tea has grown significantly in recent years as a result of rising demand for natural and organic products on growing awareness of the importance and maintaining a healthy lifestyle. This broad industry offers a range of slimming tea products, from conventional blends to specialty formulas created to meet particular health objectives. Consumer opinions on slimming tea vary greatly, with supporters praising the natural components' capacity to boost metabolism and aid weight reduction while critics cast doubt on the products' usefulness and safety. Tea's attraction is also enhanced by the ease and relaxation that come with drinking it. However, concerns about maintained marketing offers and possible health risks related to some herbal ingredients in slimming teas continue to exist. In order to meet consumer expectations and solve their problems, this research underlines the significance of knowing consumer viewpoints during product creation. Because of the slimming tea market's intense competition and consumers' mistrust as a result of recent false advertising, it is essential to have a strong brand identity and honest, reliable marketing tactics in order to successfully communicate product benefits. This study investigates these dynamics and provides useful information for companies engaged in the slimming tea market.

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Availability

Detail Information

Series Title

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Call Number

MBM 23-003

Publisher

i3L, Jakarta : i3L, Jakarta., 2023

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Slimming tea
Brand Identity
Consumer Perspective

Specific Detail Info

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Statement of Responsibility

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