Proceedings

Factors that Influence Consumers Purchase Intention Towards Natural Lipstickin in Jakarta

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In recent years, beauty companies have become one of the most succesful business in the world. The cosmetic products are already being produced with advanced technology that can create various new cosmetics products each year. However, the ingredients inside cosmetic formulations become main concerns to many consumers for health concerns, which make natural products in high demand. This study will give explanation on how these macro factors, and how between attributes inside the factors were linking aand influencing consumer purchase intention towards natural lipstick products.

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Availability

Detail Information

Series Title

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Call Number

MBM 23-004

Publisher

i3L, Jakarta : i3L, Jakarta., 2023

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

consumer purchase intention
natural lipstick product
brand awarenesss
consumer preferences
consumer perceptions

Specific Detail Info

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Statement of Responsibility

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Other version/related

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