Books

Strategic brand management and development : creating and marketing successful brands

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Detail Information

Series Title

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Call Number

658.827 Lal s

Publisher

Abingdon, Oxon : Routledge., 2021

Collation

xxii, 344 p. : ill. : ind. ; 25 cm.

Language

English

ISBN/ISSN

9780367338756

Classification

658.827 Lal s

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Branding (Marketing)
Brand name products--Management.
Product management.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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