Thesis

The Perception of Artificial Intelligence in the Decision-Making Process in the Manufacturing Industry in Indonesia

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Artificial Intelligence (AI) has become a popular and significant technology that has
strongly impacted multiple industries through various services such as automation. However,
the AI’s success depends on its strong and effective implementation of AI systems, requiring
managers to have positive perceptions and acceptance towards implementing and operating
AI, and this can help the Indonesian manufacturing industry to grow. Therefore, this research
aims to identify and discuss any negative or positive perceptions that managers had about
implementing AI in manufacturing companies in the Jabodetabek area, find factors affecting
trust and confidence in implementing AI, and build recommendations to encourage trust and
confidence to use AI.
Methodology - The research conducted qualitative in-depth interviews with 10 managers
from manufacturing companies near the Jabodetabek area in Indonesia who know AI to gain
their perspectives on how managers feel about AI and why they are either interested or
uninterested in implementing AI in their business activities.
Findings - The results showed that almost all managers hold strong interests, acceptance,
and support for using AI to provide convenience and balance of work in their business
activities, despite most having no experience with using AI in the business. However, almost
all managers felt skeptical and distrustful of using AI for decision-making within the company
because of the serious damage and risks of AI making decisions.
Originality/value - This research can be useful in assessing managers’ readiness to use AI in
manufacturing companies and states factors that influence the encouragement of managers
to use AI in business activities.

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Availability

Detail Information

Series Title

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Call Number

BE 24-001

Publisher

i3L, Jakarta : i3L, Jakarta., 2024

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

acceptance
Perception
AI
implementation
trust
confidence

Specific Detail Info

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Statement of Responsibility

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Other version/related

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