Thesis

Customer Acceptance and Preference of fortified low fat-milk using different Fruity Flavour at PT. Essence Indonesia

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Fortifying low-fat milk with nutrients essential for overall health, mainly gut health and immunity,
is crucial as these can supply the substances required to keep the body's immune system functioning
properly. Examples include adding fiber and vitamin premixes (a combination of A, E, and C). However,
to meet consumer demand for variety and a distinctive flavor experience, flavored milk was created
to encourage more people to drink milk. Five prototypes are tested in this project: one without any
added flavor, one with a creamy mouthfeel flavor addition, and the other three with fruity milk
(strawberry, banana, and mango). The project aims to compare the unflavoured fortified low-fat milk
with the creamy mouthfeel flavoured fortified low-fat milk and comparing the three extended fruity
flavoured fortified low-fat milk and determine which one the customers accept or prefer using the 9-
point hedonic scale and 2-AFC. Majority of the panellists could detect the difference in term of
creaminess between sample with added creamy mouthfeel flavor and sample without creamy
mouthfeel. Nevertheless, the attributes of milk are not only based on creaminess; the overall liking of
the milk also depends on the other attributes. Hence, the result shows that the difference between
the overall liking and other attributes except aroma is insignificant. The panellists also noted that
strawberry-flavored milk had the best ratings for all attributes among the three extended varieties of
fruity-flavored milk flavours. As the most enticing fruity milk product that consumers will accept on
the market, strawberry-flavored milk received the highest ratings. Banana flavoured milk may be the
most suitable substitute for strawberry-flavored milk on the market. Improvement can also be made
to the samples. In terms of the sample that added creamy mouthfeel flavor, the addition of milk flavor
can be done to enhance the milkiness of the milk.

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Availability

Detail Information

Series Title

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Call Number

FSN 24-028

Publisher

i3L, Jakarta : i3L, Jakarta., 2024

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

mango-flavored milk
Fortified low-fat milk
strawberry-flavored milk
creamy mouthfeel flavor
banana-flavored milk

Specific Detail Info

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Statement of Responsibility

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Other version/related

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