Thesis

Development of Four Seasonal Beverage Flavoring Using Asian Culinary Herbs and Its Physicochemical Analysis and Consumer Acceptance

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Seasonal changes significantly affect consumer behavior, psychological responses, and
physiological health, presenting unique challenges and acceptance for each season. Despite
this connection, limited research directly correlates seasonal variations with consumer
acceptance for food and beverages, which are often influenced by cultural and sensory
associations. This research gap presents an opportunity to innovate functional
season-specific beverages using Asian herbal ingredients, currently in high demand globally
and known for their historical health benefits. Busy lifestyles and a reluctance to explore
traditional remedies for season-specific illnesses make instant herbal powder beverages an
ideal solution due to their convenience. This study explores different creative strategies to
develop season-specific instant herbal powder drinks, emphasizing ingredient selection to
match consumer flavor preferences across different seasons while ensuring health benefits
tailored to seasonal needs and compliance to F&B regulating bodies. Methodologically, the
research uses Ultrasonic-Assisted Solvent and Hot Water Bath Extraction for herbal plants
and employs crystallization procedure to create powder beverages. 50 participants were
recruited and a quantitative self-report approach was used to assess consumer acceptance of
spring, summer, autumn and winter beverages using a 9-point hedonic scale. Results
indicated significant differences in consumer acceptance for appearance, color and
mouthfeel (p

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Availability

Detail Information

Series Title

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Call Number

FSN 24-010

Publisher

i3L, Jakarta : i3L, Jakarta., 2024

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

consumer preferences
Seasonal variations
functional beverages
asian herbs
instant powder drinks

Specific Detail Info

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Statement of Responsibility

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Other version/related

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