Analyzing The Market Segmentation and Consumer Behavior of Generation Z Toward Ready-to-Drink Tea Using K-Means Clustering Method | Indonesia International Institute for Life Sciences

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Analyzing The Market Segmentation and Consumer Behavior of Generation Z Toward Ready-to-Drink Tea Using K-Means Clustering Method

Berlyan Aurin Tandrianto - Personal Name;

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Reference Collection EP FT-009

EP018

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Detail Information

Series Title: -
Call Number: EP FT-009
Publisher: Jakarta : i3L Press., 2024
Collation: 72 p. : ill. ; 30 cm.
Language: English
ISBN/ISSN: EP018
Classification: NONE
Content Type: -
Media Type: -
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Edition: -
Subject(s): Consumer behavior
cluster analysis
Generation Z
market segmentation
RTD tea
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Statement of Responsibility: -

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