Rethinking marketing : the entrepreneurial imperative

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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing

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Availability

Detail Information

Series Title

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Call Number

658.8 Sch r

Publisher

New York : Pearson Prentice Hall., 2009

Collation

xxxii, 352 p. : ill. : ind. ; 23 cm.

Language

English

ISBN/ISSN

9780132393898

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
Marketing--Management

Specific Detail Info

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Statement of Responsibility

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