Services marketing : integrating customer focus across the firm | Indonesia International Institute for Life Sciences - Learning Resources Center

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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A. - Personal Name; et.al. - Personal Name;

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4th Floor-i3L Library 658.8 Zei s

20150400080

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Detail Information

Series Title: -
Call Number: 658.8 Zei s
Publisher: New York : McGraw Hill Education., 2013
Collation: xxvii, 642 p. : ill. : ind. ; 26 cm.
Language: English
ISBN/ISSN: 9780071086967
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: 6th
Subject(s): Service industries--Marketing.
Customer services.
Marketing.
Specific Detail Info: -
Statement of Responsibility: -

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