Strategic management of technological innovation

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"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases.

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Availability

Detail Information

Series Title

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Call Number

658.575 Sch s

Publisher

New York : McGraw Hill Education., 2013

Collation

xvi, 314 p. : ill. : ind. ; 24 cm.

Language

English

ISBN/ISSN

9780071326445

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

4th ed.

Subject(s)

Technological innovations--Management.
New products--Management.
Strategic planning.

Specific Detail Info

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Statement of Responsibility

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