Managing customer relationships : a strategic framework

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Detail Information

Series Title

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Call Number

658.812 Pep m

Publisher

Hoboken, NJ : Wiley., 2011

Collation

xv, 512 p. : ill. : ind. ; 26 cm.

Language

English

ISBN/ISSN

9780470423479

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

2nd

Subject(s)

Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketi

Specific Detail Info

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Statement of Responsibility

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Other version/related

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