Essentials of marketing communications

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Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketin

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Availability

Detail Information

Series Title

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Call Number

658.802 Fil e

Publisher

Essex : FT Prentice Hall., 2011

Collation

xxvii, 412 p. : ill. : ind. ; 27 cm.

Language

English

ISBN/ISSN

9780273738442

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Communication in marketing.

Specific Detail Info

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Statement of Responsibility

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