ProbiYo Kefir Milk

Edition

-

ISBN/ISSN

EP075

Collation

49 p. : ill. ; 30 cm.

Series Title

-

Call Number

EP BT-023

ProbiYo Kefir Milk

Edition

-

ISBN/ISSN

EP074

Collation

44 p. ill. ; 30 cm.

Series Title

-

Call Number

EP BT-022

Identification & Characterization of Potential Future Clients of PT. XYZ Thro…

Edition

-

ISBN/ISSN

EP033

Collation

43 p. : ill. ; 30 cm.

Series Title

-

Call Number

EP FT-024

Analysis of Social Media and Brand Activation Strategies for Fitbar Philippines

Edition

-

ISBN/ISSN

EP002

Collation

74 p. : ill. ; .30 cm.

Series Title

-

Call Number

EP IBM-002

Internship in Surya Agung Electrindo

Edition

-

ISBN/ISSN

EP001

Collation

32 p. : ill. ; 30 cm.

Series Title

-

Call Number

EP IBM-001

Digital marketing: era revolusi industri 4.0

Edition

-

ISBN/ISSN

Lakeisha

Collation

viii, 227 p. ; 23 cm.

Series Title

-

Call Number

658.872 Koh d

The Analysis of Social Media Presence of Antacid, Respiratory and Multivitami…

In today’s digital era, digital marketing is the phenomenon that plays an effective role in achieving marketing goals. The spread of digital marketing includes several advantages for marketers, such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis & Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital …

The brand mapping strategy : design, build, and accelerate your brand

Edition

-

ISBN/ISSN

9781599185897

Collation

xxi, 178 p. : ill. : ind. ; 23 cm.

Series Title

-

Call Number

658.827 Lel b

The Effect of Digital Marketing and Brand Equity on Purchase Intention of the…

This study explored the relationship between digital marketing (social media marketing and electronic word-of-mouth) and brand equity on purchase intention. Social media is used by the clothing brand Uniqlo as a method of digital marketing due to its large reach to consumers and large user base in Indonesia, specifically the Greater Jakarta area. A survey was conducted through a questionnai…

Outrageous business growth : the fast track to explosive sales in any economy

Edition

-

ISBN/ISSN

9788130907260

Collation

217 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.802 Ber o

E-profit : high payoff strategies for capturing the e-commerce edge

Edition

-

ISBN/ISSN

9780814405444

Collation

xii, 285 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.8 Coh e

Digital Marketing Strategies In Kalbe International To Improve The Brand Awar…

As a digital marketing intern at Kalbe International, the author was tasked with maintaining and growing the digital presence of Extra Joss in Cambodia. This included analyzing the social media accounts for content engagement rates and follower growth; while also formulating, designing and posting contents for the social media platforms including Facebook, Instagram and TikTok. Extra Joss is an…

Effects of Static and Interactive Contents in Digital Marketing Towards Extra…

Digital marketing has been one of the most trending marketing strategies as marketing are shifting towards marketing 4.0. PT Kalbe Farma Tbk is a pharmaceutical company which is commonly known as Kalbe Farma. One of the products sold is an energy drink called Extra Joss. Extra Joss has been sold since 1994 in Indonesia. Nevertheless, Extra Joss is a new product in the Myanmar market, which beca…

The Impact of Social Media Marketing Factors on The Tourism Business of Women…

Social media has become a widespread tool for businesses, offering an affordable and accessible digital platform. Particularly for small businesses facing budget constraints, limited expertise, and competition from larger companies, social media provides an opportunity to overcome these challenges. On the other hand, the growth of the tourism industry in Bali has led to increased participa…

The Impact of Social Media Marketing Factors on The Tourism Business of Women…

Social media has become a widespread tool for businesses, offering an affordable and accessible digital platform. Particularly for small businesses facing budget constraints, limited expertise, and competition from larger companies, social media provides an opportunity to overcome these challenges. On the other hand, the growth of the tourism industry in Bali has led to increased participa…

THE EFFECT OF PARIS-BREST-PARIS CAMPAIGN TOWARDS THE ENGAGEMENT RATE OF EJ SP…

Moving away from the period of traditional or mass media, Instagram is increasingly being used as a strategic tool for increasing brand awareness and operating marketing campaigns. The popularity of pre-workout nutrition has affected EJ Sport to produce energy gel, which helps fast energy intake during sports. In order to increase brand and product awareness, EJ Sport conducted a digital campai…

The Analysis of Social Media Presence of Antacid, Respiratory, and Multivitam…

In today’s digital era, digital marketing is the phenomenon that plays an effective role in achieving marketing goals. The spread of digital marketing includes several advantages for marketers, such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis & Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital Mar…

Digital and Marketing Communication Influence in E-Commerce

This report looks at how graphic design is a big help in a company's marketing, especially when it comes to making effective fliers. Graphic design is not only about making things look appealing, but it is also about fostering brand awareness and consumer interaction. For example, the author contributed to their company’s online store promotional campaign Furthermore, this report highlights t…

Strategic brand management and development : creating and marketing successfu…

Edition

-

ISBN/ISSN

9780367338756

Collation

xxii, 344 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.827 Lal s

Millennial and Gen Z Acceptance Towards Green Marketing Advertisement of Body…

In recent years, a number small and medium-sized businesses selling eco-friendly and sustainable products in Indonesia have started as the result of increasing demand from generations Y and Z. Known for their “digital savvy” attitude and synonymous with social media usage, many of these businesses use social media sites,such asInstagram, to initiate “green marketing” activities promotin…

Principles of marketing 15th edition

Edition

15th Edition

ISBN/ISSN

9780273786993

Collation

716 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.8 Kot p

Accelerating new food product design and development second edition

Edition

Second edition

ISBN/ISSN

9781119149309

Collation

xv, 387 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

664.0068 Acc

Social media marketing 2022 : 4 books in 1

Edition

-

ISBN/ISSN

9789783082320

Collation

426 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.872 Pre s

Digital marketing : communicating, selling and connecting

Edition

-

ISBN/ISSN

9781788115360

Collation

xiv, 203 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.872 Hof d

Marketing in the digital age

Edition

-

ISBN/ISSN

9781078159999

Collation

366 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.84 Sch m

Strategic brand management 3rd edition

Edition

Third edition

ISBN/ISSN

9781936572625

Collation

vi, 258 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.827 Che s

Analvsis of Factors Influencing MSMEs in Adopting Digital Marke…

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

BE 22-003

Content marketing: proven strategies to attract an engaged audience online wi…

Edition

-

ISBN/ISSN

9781999172800

Collation

[] ; 23 cm.

Series Title

-

Call Number

658.872 Tur c

Marketing research : an applied orientation

Edition

Seventh Edition

ISBN/ISSN

9781292265636

Collation

882 p. : ill. : ind. ; 28 cm.

Series Title

-

Call Number

658.83 Mal m

Strategic marketing : creating competitive advantage fourth edition

Edition

Fourth edition

ISBN/ISSN

9780198856764

Collation

xxix, 567 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.8101 Wes s

Marketing research : planning, process, practice

Edition

-

ISBN/ISSN

9781446294369

Collation

xiv, 410 p. : ill.: ind. ; 26 cm

Series Title

-

Call Number

658.83 Ben m

Managing biotechnology : from science to market in the digital age

Edition

-

ISBN/ISSN

9781119216179

Collation

xxii, 287 p. : ill. : ind. ; 23 cm.

Series Title

-

Call Number

660.60688 Sim m

The digital marketing planner: your step-by-step guide

Edition

-

ISBN/ISSN

9781529742787

Collation

154 p. : ill. ; 21 cm.

Series Title

-

Call Number

658.872 Han d

Digital marketing: strategic planning & integration

Edition

-

ISBN/ISSN

9781529742800

Collation

xvii, 454 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.872 Han d

PT ABC Kogen Dairy Marketing Department's Internal Surveys as valuable Insigh…

PT ABC Kogen Dairy is a dairy company that has proven consistency in product innovation throughout the years. The marketing department, where the author had her internship, also contributes to product development projects focusing on the marketing attributes. Two yogurt projects will be discussed in this report, the first one is EPD which was conducted due to the inadequate performance of t…

Digital branding : a complete step-by-step guide to strategy, tactics, tools …

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practi…

Video marketing : create engaging video campaigns to drive brand growth and s…

Edition

Second edition

ISBN/ISSN

9781398601147

Collation

xix, 265 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Mow v

The digital marketing handbook : deliver powerful digital campaigns

Edition

-

ISBN/ISSN

9781398603394

Collation

x, 274 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Kin d

Understanding digital marketing : a complete guide to engaging customers and …

Edition

-

ISBN/ISSN

9781789666014

Collation

xxii, 426 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Rya u

Influencer marketing strategy : how to create successful influencer marketing

Edition

-

ISBN/ISSN

9781789667257

Collation

xvi, 285 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.802 Gle i

The 1-page marketing plan : get new customers, make more money, and stand out…

Edition

-

ISBN/ISSN

9781989025017

Collation

225 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.802 Dib n

Sun Tzu strategies for marketing : 12 essential principles for winning the wa…

Edition

-

ISBN/ISSN

9780071427319

Collation

xi, 244 p. ; 23 cm.

Series Title

-

Call Number

658.8001 Mic s

Launching for marketer and entrepreneur

Edition

-

ISBN/ISSN

9789792232806

Collation

xxiv, 332 p. : ill. ; 23 cm.

Series Title

-

Call Number

629.452 Jon l

Digital makeover : how L'Oréal put people first to build a beauty tech powe…

Edition

-

ISBN/ISSN

9781119706106

Collation

xxvi, 189 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

338.7 Col d

Marketing 5.0 : technology for humanity

Edition

-

ISBN/ISSN

9781119668510

Collation

xi, 206 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.8 Kot m

HBR'S 10 must reads on strategic marketing

Edition

-

ISBN/ISSN

9781422189887

Collation

206 p. : ill. : ind. ; 21 cm.

Series Title

-

Call Number

658.802 HBR

The naming book : five steps to creating brand and product names that sell

Edition

-

ISBN/ISSN

9781599186667

Collation

xxviii, 163 p. : ill. : ind. ; 23 cm.

Series Title

-

Call Number

658.827 Flo n

Offline Marketing Challenges in The Online Era: a Case Study of Travelsquare …

This Report is created for readers to know how to conduct a department analysis if the reader wishes to conduct an internship in a company. There are many methods that can be used to utilize the analysis where one of them is Qualitative Descriptive, which is used in this report. The result of the intern's findings shows that the use of online marketing is less costly and able to reach a wider t…

Entrepreneur ultimate guide to Linkedin for business

Edition

Third edition

ISBN/ISSN

9781599186405

Collation

xxii, 282 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

650.1402 Pro e

Entrepreneur ultimate guide to Amazon advertising

Edition

-

ISBN/ISSN

9781599186382

Collation

xviii, 214 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

659.144 Sew e