Principles of marketing 15th edition

Edition

15th Edition

ISBN/ISSN

9780273786993

Collation

716 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.8 Kot p

Accelerating new food product design and development second edition

Edition

Second edition

ISBN/ISSN

9781119149309

Collation

xv, 387 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

664.0068 Acc

Social media marketing 2022 : 4 books in 1

Edition

-

ISBN/ISSN

9789783082320

Collation

426 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.872 Pre s

Digital marketing : communicating, selling and connecting

Edition

-

ISBN/ISSN

9781788115360

Collation

xiv, 203 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.872 Hof d

Marketing in the digital age

Edition

-

ISBN/ISSN

9781078159999

Collation

366 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.84 Sch m

Strategic brand management 3rd edition

Edition

Third edition

ISBN/ISSN

9781936572625

Collation

vi, 258 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.827 Che s

Analvsis of Factors Influencing MSMEs in Adopting Digital Marke…

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

BE 22-003

Content marketing: proven strategies to attract an engaged audience online wi…

Edition

-

ISBN/ISSN

9781999172800

Collation

[] ; 23 cm.

Series Title

-

Call Number

658.872 Tur c

Marketing research : an applied orientation

Edition

Seventh Edition

ISBN/ISSN

9781292265636

Collation

882 p. : ill. : ind. ; 28 cm.

Series Title

-

Call Number

658.83 Mal m

Strategic marketing : creating competitive advantage fourth edition

Edition

Fourth edition

ISBN/ISSN

9780198856764

Collation

xxix, 567 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.8101 Wes s

Marketing research : planning, process, practice

Edition

-

ISBN/ISSN

9781446294369

Collation

xiv, 410 p. : ill.: ind. ; 26 cm

Series Title

-

Call Number

658.83 Ben m

Managing biotechnology : from science to market in the digital age

Edition

-

ISBN/ISSN

9781119216179

Collation

xxii, 287 p. : ill. : ind. ; 23 cm.

Series Title

-

Call Number

660.60688 Sim m

The digital marketing planner: your step-by-step guide

Edition

-

ISBN/ISSN

9781529742787

Collation

154 p. : ill. ; 21 cm.

Series Title

-

Call Number

658.872 Han d

Digital marketing: strategic planning & integration

Edition

-

ISBN/ISSN

9781529742800

Collation

xvii, 454 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.872 Han d

PT ABC Kogen Dairy Marketing Department's Internal Surveys as valuable Insigh…

PT ABC Kogen Dairy is a dairy company that has proven consistency in product innovation throughout the years. The marketing department, where the author had her internship, also contributes to product development projects focusing on the marketing attributes. Two yogurt projects will be discussed in this report, the first one is EPD which was conducted due to the inadequate performance of t…

Digital branding : a complete step-by-step guide to strategy, tactics, tools …

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practi…

Video marketing : create engaging video campaigns to drive brand growth and s…

Edition

Second edition

ISBN/ISSN

9781398601147

Collation

xix, 265 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Mow v

The digital marketing handbook : deliver powerful digital campaigns

Edition

-

ISBN/ISSN

9781398603394

Collation

x, 274 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Kin d

Understanding digital marketing : a complete guide to engaging customers and …

Edition

-

ISBN/ISSN

9781789666014

Collation

xxii, 426 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Rya u

Influencer marketing strategy : how to create successful influencer marketing

Edition

-

ISBN/ISSN

9781789667257

Collation

xvi, 285 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.802 Gle i

The 1-page marketing plan : get new customers, make more money, and stand out…

Edition

-

ISBN/ISSN

9781989025017

Collation

225 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.802 Dib n

Sun Tzu strategies for marketing : 12 essential principles for winning the wa…

Edition

-

ISBN/ISSN

9780071427319

Collation

xi, 244 p. ; 23 cm.

Series Title

-

Call Number

658.8001 Mic s

Launching for marketer and entrepreneur

Edition

-

ISBN/ISSN

9789792232806

Collation

xxiv, 332 p. : ill. ; 23 cm.

Series Title

-

Call Number

629.452 Jon l

Digital makeover : how L'Oréal put people first to build a beauty tech powe…

Edition

-

ISBN/ISSN

9781119706106

Collation

xxvi, 189 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

338.7 Col d

Marketing 5.0 : technology for humanity

Edition

-

ISBN/ISSN

9781119668510

Collation

xi, 206 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.8 Kot m

HBR'S 10 must reads on strategic marketing

Edition

-

ISBN/ISSN

9781422189887

Collation

206 p. : ill. : ind. ; 21 cm.

Series Title

-

Call Number

658.802 HBR

The naming book : five steps to creating brand and product names that sell

Edition

-

ISBN/ISSN

9781599186667

Collation

xxviii, 163 p. : ill. : ind. ; 23 cm.

Series Title

-

Call Number

658.827 Flo n

Offline Marketing Challenges in The Online Era: a Case Study of Travelsquare …

This Report is created for readers to know how to conduct a department analysis if the reader wishes to conduct an internship in a company. There are many methods that can be used to utilize the analysis where one of them is Qualitative Descriptive, which is used in this report. The result of the intern's findings shows that the use of online marketing is less costly and able to reach a wider t…

Entrepreneur ultimate guide to Linkedin for business

Edition

Third edition

ISBN/ISSN

9781599186405

Collation

xxii, 282 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

650.1402 Pro e

Entrepreneur ultimate guide to Amazon advertising

Edition

-

ISBN/ISSN

9781599186382

Collation

xviii, 214 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

659.144 Sew e

No B.S. marketing to the affluent

Edition

Third edition

ISBN/ISSN

9781599186412

Collation

x, 353 p. : ill. : ind. ; 23 cm.

Series Title

-

Call Number

658.8 Ken n

Digital marketing strategy : an integrated approach to online marketing

Edition

-

ISBN/ISSN

9780749484224

Collation

xii, 364 p. : ill. ; 24 cm.

Series Title

-

Call Number

658.872 Kin d

The tools and modules of digital marketing : a definitive guide to learning t…

Edition

-

ISBN/ISSN

978352682256

Collation

x, 154 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.872 Dee t

Ultimate guide to email marketing for business : produce low-cost, high-impac…

Edition

-

ISBN/ISSN

9781599186238

Collation

xii, 226 p. : ill. : ind. ; 26 cm

Series Title

-

Call Number

658.872 Gun u

Ultimate guide to Twitter for business : generate quality leads using 140 cha…

Edition

-

ISBN/ISSN

9781599184494

Collation

xvii, 206 p. : ill. ; 26 cm.

Series Title

-

Call Number

658.872 Pro u

Principles of marketing 17th edition

Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make produ…

Creator.inc

Edition

-

ISBN/ISSN

9786022912996

Collation

xxvi, 280 p. ; 20 cm.

Series Title

-

Call Number

650.1 Ari c

Instant marketing for busy people : rangkuman intisari pemasaran

Edition

-

ISBN/ISSN

9786026847324

Collation

134 p. : ill. ; 20 cm.

Series Title

-

Call Number

381.1 Ard i

Creativity in product innovation

Edition

-

ISBN/ISSN

978-0-521-80089-1

Collation

xiii, 224 p. : ill. ; 26 cm.

Series Title

-

Call Number

658.5 Gol c

A handbook of confucian/chopsticks marketing

Edition

-

ISBN/ISSN

9780473151942

Collation

iii, 164 p. : ill. ; 26 cm.

Series Title

-

Call Number

658.8 Han

The role of partnership to support marketing division at Conclave

Edition

-

ISBN/ISSN

-

Collation

vii, 23 p. : ill. ; 28 cm.

Series Title

-

Call Number

658.8 Hap r

Marketing models

Edition

-

ISBN/ISSN

0-13-561929-7

Collation

xv, 803 p. : ill. ; 25 cm.

Series Title

-

Call Number

658.8 Lil m

The marketing imagination

Edition

-

ISBN/ISSN

0029188407

Collation

xv, 203 p.; 24 x 16 cm

Series Title

-

Call Number

658.8 Lev t

How to build a billion dollar app : discover the secrets of the most successf…

Edition

-

ISBN/ISSN

9780349401379

Collation

xiv, 465 p.; illus.; 23 x 15 cm

Series Title

-

Call Number

338.7610053 Ber h

Teknik membedah kasus bisnis analisis SWOT: cara perhitungan bobot, rating, d…

Edition

-

ISBN/ISSN

615203010

Collation

ix, 246 p.; 14,7 x 27 cm

Series Title

-

Call Number

658.83 Ran t

New food product development : from concept to marketplace 3rd ed.

New Food Product Development: From Concept to Marketplace, Third Edition, describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Drawing on his extensive experience in new food product development, the author outlines ways a company can organize for new product development and optimize av…

Marketing management

Edition

15th

ISBN/ISSN

9781292092621

Collation

714 p. : ill. : ind. ; 27 cm.

Series Title

-

Call Number

658.8 Kot m

Marketing news : vol. 52 no.2 February 2018

Edition

Vol.52 No.2 February 2018

ISBN/ISSN

0025-3790

Collation

[]

Series Title

-

Call Number

658.8 Mar

The power of digital marketing

Edition

-

ISBN/ISSN

9786020438474

Collation

xxi, 180 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.872 Sus p

Journal of marketing : January 2018 vol. 82, number 1

Edition

-

ISBN/ISSN

0022-2429

Collation

[]

Series Title

-

Call Number

658.8 Jou