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Found 2 from your keywords: subject="Brand Equity"
cover
The Effect of Digital Marketing and Brand Equity on Purchase Intention of the…
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Jason Samudra Theng

This study explored the relationship between digital marketing (social media marketing and electronic word-of-mouth) and brand equity on purchase intention. Social media is used by the clothing brand Uniqlo as a method of digital marketing due to its large reach to consumers and large user base in Indonesia, specifically the Greater Jakarta area. A survey was conducted through a questionnai…

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Call Number
BE 24-005
cover
Perceptional Components of Brand Equity Andits Influence on Satisfaction Bran…
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Shweta Rani

Brand loyalty and consumer purchase intentions are crucial to company and marketing strategy as it contributes to competitive advantages for the business. Although the consumer brand relationships are complicated to conjecture, it will be insightfull on research into this phenomenon. In indonesia, Jamu industry presents a tremendous market opportunity, and intensified competition offers an oppo…

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102p; 30cm;illus
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Call Number
MBM 21-001