This report looks at how graphic design is a big help in a company's marketing, especially when it comes to making effective fliers. Graphic design is not only about making things look appealing, but it is also about fostering brand awareness and consumer interaction. For example, the author contributed to their company’s online store promotional campaign Furthermore, this report highlights t…
This book offers the first comprehensive guide to poster presentation at academic, scientific and professional conferences. Each chapter explores different factors that impact upon how posters function, and how they fit within today's conference practices, as well as provides guidance on how to address compilation and presentation issues with the poster medium. Drawing from fields of education,…
“The tumultuous changes in the landscape of information technology over the last two years have led us to make extensive modifications in this edition of USING INFORMATION TECHNOLOGY - to do not just a revision but a remaking and reimagining of this computer concepts book.“
This book is an introductory general coverage of information technology. It covers the basics of IT, the internet and the risks associated with it, basics of software and hardware, the basics of information systems, security concerns associated with the use of IT, introduction to programming languages and database concepts as well as the basics of system analysis and design.
Flatter, more collaborative organizational structures, combined with the pressure to translate innovative ideas into action quickly, are increasing the need by technical professionals-such as computer programmers, design specialists, engineers, and R&D scientists-to expand their repertoire of communication and managerial skills. In this highly accessible and practical book, Harry Chambers offer…
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated …
The Hard Truth About Soft Skills Klaus delivers practical tools and techniques for mastering soft skills across the career spectrum. She shows how to: manage your workload, handle the critics, develop and promote your personal brand, navigate office politics, lead the troops, and much more!
Scientific Writing and Communication: Papers, Proposals, and Presentations covers all the areas of scientific communication that a scientist needs to know and to master to successfully promote his or her research and career. This unique "all-in-one" handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research p…
Presentation Skills for Students is a practical, accessible guide for all students in further or higher education. It discusses speaking effectively in seminars, tutorials and formal presentations and helps with career research including a practical step-by-step guide to a successful job interview. Regular checklists and the friendly down-to-earth style make this an ideal reference tool. The s…
Communication Skills for the Health Care Professional is the first text of its kind to address the connection between communication practices and quality patient care outcomes. It provides future and practicing patient caregivers in all specialties and services with basic communication knowledge and skills and is an invaluable resource for those in administrative functions as well. The Second E…
This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com…