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Found 3 from your keywords: subject="Consumer behavior--Eu...

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Consumer behaviour : a european perspective

Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ide…

Edition: 5th
ISBN/ISSN: 9780273772729
Collation: xxviii, 672 p. : ill. : ind. ; 27 cm.
Series Title: -
Call Number: 658.8342094 Sol c

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