Effects of Digital Activation Methods on Instagram Follower Count

Edition

-

ISBN/ISSN

EP032

Collation

34 p. : ill. ; 30 cm.

Series Title

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Call Number

EP FT-023

The Power of Rebranding: Enhancing Brand Image and Market Relevance at PT. Bi…

Edition

-

ISBN/ISSN

EP006

Collation

24 p. : ill. ; 30 cm.

Series Title

-

Call Number

EP IBM-006

Analysis Of The Effectiveness Of Various Digital Content Types On Engagement …

Milna, a specially formulated collection of breastfeeding complementary foods (weaning foods), and Prenagen, a low-fat milk for pregnant moms aimed at nutrition preparation for pregnancy and breastfeeding, both created by PT. Sanghiang Perkasa, a Kalbe company, embarked on a strategic initiative to cultivate product awareness during its introductory phase in the Malaysian market for Milna and M…

Digital Marketing Strategies In Kalbe International To Improve The Brand Awar…

As a digital marketing intern at Kalbe International, the author was tasked with maintaining and growing the digital presence of Extra Joss in Cambodia. This included analyzing the social media accounts for content engagement rates and follower growth; while also formulating, designing and posting contents for the social media platforms including Facebook, Instagram and TikTok. Extra Joss is an…

Effects of Static and Interactive Contents in Digital Marketing Towards Extra…

Digital marketing has been one of the most trending marketing strategies as marketing are shifting towards marketing 4.0. PT Kalbe Farma Tbk is a pharmaceutical company which is commonly known as Kalbe Farma. One of the products sold is an energy drink called Extra Joss. Extra Joss has been sold since 1994 in Indonesia. Nevertheless, Extra Joss is a new product in the Myanmar market, which beca…

THE EFFECT OF PARIS-BREST-PARIS CAMPAIGN TOWARDS THE ENGAGEMENT RATE OF EJ SP…

Moving away from the period of traditional or mass media, Instagram is increasingly being used as a strategic tool for increasing brand awareness and operating marketing campaigns. The popularity of pre-workout nutrition has affected EJ Sport to produce energy gel, which helps fast energy intake during sports. In order to increase brand and product awareness, EJ Sport conducted a digital campai…

Utilization of Social Media to Improve Consumers' Understanding of Baking Ter…

This internship was conducted at PT. Sinar Meadow International Indonesia, a joint venture company between Sinar Mas Group and Goodman Fielder, a leading food company from Australia. There are three major brands manufactured by the company, namely Gold Bullion, Mother’s Choice, and CITA. Each brand comprises various types of margarine, shortening, and frying fats with specific formulatio…