Milna, a specially formulated collection of breastfeeding complementary foods (weaning foods), and Prenagen, a low-fat milk for pregnant moms aimed at nutrition preparation for pregnancy and breastfeeding, both created by PT. Sanghiang Perkasa, a Kalbe company, embarked on a strategic initiative to cultivate product awareness during its introductory phase in the Malaysian market for Milna and M…
As a digital marketing intern at Kalbe International, the author was tasked with maintaining and growing the digital presence of Extra Joss in Cambodia. This included analyzing the social media accounts for content engagement rates and follower growth; while also formulating, designing and posting contents for the social media platforms including Facebook, Instagram and TikTok. Extra Joss is an…
Digital marketing has been one of the most trending marketing strategies as marketing are shifting towards marketing 4.0. PT Kalbe Farma Tbk is a pharmaceutical company which is commonly known as Kalbe Farma. One of the products sold is an energy drink called Extra Joss. Extra Joss has been sold since 1994 in Indonesia. Nevertheless, Extra Joss is a new product in the Myanmar market, which beca…